A green marketing campaign by Great Northern beer, owned by Carlton & United and brewed at Yatala south of Brisbane is turning into a fizzer just like its woke US cousin Budweiser.
Bud tried to engage the transgender market in America but its traditional market of red-blooded, heterosexual, adventurous young men and women rejected the country’s largest brewer going woke after it engaged actress and TikTok personality Dylan Mulvaney, a transgender woman.
In a similar Australian market upheaval Queensland’s top selling Great Northern beer tried to appeal to the green market by offering matching funds of $200,000 towards buying land to preserve as national parks.
Queensland and Australia have far too much land erroneously named national parks which are poorly managed, have tight, restricted access to the public, are fire bombs and feral animal breeding pens.
Great Northern’s core, traditional market was quite similar to that in America and Queensland’s outdoor, macho drinkers rejected the brewer’s idea of locking up more land in the name of conservation when there was far too much land already locked up.
Carlton took a big hit in sales and had to quickly reverse its national park disaster only to jump out of the frying pan into the fire by wanting to preserve endangered species, however that was going to be achieved.
Greens are on the nose in Australia especially in the woke, socialist state of Victoria where the anarchist party just copped a 14 per cent swing against them in a recent by-election.
Carlton would be far better financing all the country’s independent election candidates, excluding the woke Teals, in the hope a new parliament would turn woke-ism on its head and preserve traditional Australian culture, especially that of the bush.
Then Great Northern beer sales would go through the stratosphere if they had a decent marketing department.
