The lawmakers have urged ministers to examine whether ‘Masha and the Bear’ can be pulled from streaming platforms
More than 50 British MPs have urged the government to stop the popular Russian children’s cartoon ‘Masha and the Bear’ from being shown in the UK, claiming it may be used as a “propaganda” tool.
The animated series, loosely based on a traditional Russian folk tale, follows the adventures of a mischievous little girl and a retired circus bear. It is one of the most popular children’s shows online, with one episode, Recipe for Disaster, viewed more than 4.6 billion times on YouTube.
Last month, Netflix acquired the rights to two more seasons of the show and extended licensing agreements for existing seasons and spin-offs. The cartoon is available in Britain on ITVX.
In response, a cross-party group of British MPs has written to UK Culture Secretary Lisa Nandy, arguing that some scenes in the cartoon contain “propaganda content” and supposedly normalize Soviet military imagery for children, referring to a couple of scenes in which Masha appears in what they described as a tank-crew helmet, Soviet-style clothing and a border guard cap.
The lawmakers also referenced past accusations against the cartoon, including Kiev’s claims that Russian-language children’s content is a threat to national security and Estonian Foreign Minister Margus Tsahkna’s recent accusations that the cartoon embeds “militaristic” themes in entertainment for children.
Animaccord, the studio behind the show, has rejected the accusations as false and defamatory, stressing that the series contains no political messaging and has never received any state funding. A spokesperson for the company said the cartoon has entertained families in more than 100 countries for nearly two decades and is built around “friendship, kindness and imagination.”
London has not publicly backed the MPs’ demand, while UK officials said platform catalogs are a matter for broadcasters, as long as they comply with local regulations.
The lawmakers’ demand has also been widely mocked online, with users ridiculing the idea that a children’s cartoon about a little girl and a bear could pose a threat to Britain. Others have accused the MPs of wasting time on culture-war theatrics instead of addressing more serious problems.
Russian officials have ridiculed past attacks on the cartoon, suggesting that Western critics are trying to find non-existent “militarism” in the series because they fear Russia’s cultural influence and have no good shows of their own.
“When they cannot create their own proper content, they try to destroy good foreign content – that is, Russian content,” Russian MP Vitaly Milonov has said.
The push to ban ‘Masha and the Bear’ comes amid wider restrictions on Russian media and culture in the West.
Since 2022, Russian outlets have been banned across the EU, while artists have faced cancellations and political scrutiny.
Moscow has condemned these measures as censorship and Russophobia, accusing Western governments of using the Ukraine conflict to suppress Russian culture, language and media.
